The Big Redemption

For Super Bowl LX, Frontier Airlines settled one of marketing’s most infamous debts.

In 1996, a Pepsi Super Bowl ad jokingly offered a Harrier Jet for 7 million Pepsi Points. When John Leonard actually tried to claim it, he was met with a lawsuit instead of a cockpit. Decades later, that "joke" is still taught in law schools as a cautionary tale—but John still didn't have his jet.

To prove that Frontier Miles are the most rewarding in the sky, we turned this cultural saga into The Big Redemption. We officially invited John to trade his 7 million Pepsi Points for 7 million Frontier Miles - enough to fly on our jets for the rest of his life.

Then, we took the "jet" to the masses. We invited travelers to trade in their useless rewards points from any brand - whether Sephora, McDonald’s, or Marriott - and turn them into flights.

The results were sky-high:

• Market Impact: Frontier’s stock price surged 40% in the first week.

• Conversion: Over 2,500 flights were booked immediately.

• Earned Media: The campaign generated $18 million in media value, with global coverage from Forbes, People, and Good Morning America.

We didn't just give John his redemption; we gave it to everyone.