Red Lobster Real Talk. Real Change.
In 2024, Red Lobster went through bankruptcy …
While fans initially rallied around the bankruptcy announcement, red lobster quickly began to sink. Sales declined, promotions lost their impact, and fan goodwill eroded by the minute.
Enter new CEO Damola Adamolekun. A man with a plan to save the brand.
“Real Talk. Real Change.” turned fan energy into action through a campaign led by CEO Damola, not just on televisions but through social content as well.
Our leading man was now our leading ambassador. And we kept listening when fans had things to say.
Teams analyzed social chatter, guest feedback, and internal wish lists to identify the updates fans wanted most. The clear winner: seafood boils, our most requested item.
Traffic and sales boomed. Fans went wild. But one clear theme started to surface …
