Visit Florida x Sunday Scaries

For Visit Florida’s spring campaign “Florida by Friday,” we partnered with Visit Florida and Sunday Scaries to position Florida as the perfect last-minute escape. The goal was simple: tap into a high-intent, affluent audience and turn weekday burnout into spontaneous trips to the Sunshine State.

We leaned into Sunday Scaries’ signature Instagram formats—“This and…” and “Mentally I’m here”—pairing relatable, scroll-stopping copy with film photography shot in 30A and Florida Keys. The result was content that felt both aspirational and instantly familiar—and it outperformed every benchmark we set.

Results: 2 organic posts drove 3.7M views, 41.5K shares, and a 3.5% engagement rate.

This ended up being one of Sunday Scaries’ most successful brand partnerships to date—and a strong example of what happens when the right creative meets the right audience.